*Makems Jewellery, an Abuja-based fast-rising jewellery-making company, holds its annual jewellery exhibition with a wide range of trendy, fine and unique handmade, locally-produced and imported jewellery products for hundreds of visitors, to promotes the Nigerian Government’s local content policy initiative
Isola Moses | ConsumerConnect
Makems Jewellery, an Abuja-based fast-rising jewellery-making company in Nigeria, has set the Abuja City agog, as it recently held its annual jewellery exhibition in the Federal Capital Territory (FCT).
The 2024 Makems Annual Jewellery Exhibition took place December 7, 2024, at the Glowing Ages Academy, Games Village Road, Kaura District, in Abuja.
On display at the event was a wide range of trendy, fine and unique handmade, locally-produced and imported jewellery products for hundreds of visitors to the venue of the exhibition in the FCT.
According to the organisers, the jewellery exhibition was an expertly-curated showcase of exceptional ornaments, ranging from contemporary designs to vintage treasures.
These include Makems handmade jewellery, earrings, long necklaces, jewellery set, bangles and bracelets, rings and male bracelets, among others.
Makems’ focus on activating Federal Government’s local content policy
The company noted it has a special focus on promoting local content in line with Federal Government’s policy direction on promotion of local content in all sectors of the Nigerian economy.
The event also attracted fashion lovers and potential clients, who took the opportunity to purchase trendy jewellery of their choice as the Yuletide season begins while networking with other visitors.
Addressing stakeholders and visitors at the event, Miss Temitope Adejare, Director of Business Development at Makems, noted Makems Jewellery makes unique jewellery products locally, and sells imported jewellery products as well.
On uniqueness of Makems Jewellery products
Adejare stated: “Considering what has been happening in the economy in the area of Dollar exchange to Naira, you will realise that things that are imported have become so expensive because they are in Dollars.
“So, what we have done at Makems Jewellery is to ensure that we source local jewellery materials.”
She equally said: “We have a lot of them that are locally-made in Nigeria on display at this exhibition.
“Makems Jewellery has passion for making jewellery, and we now make do with what we can really do in Nigeria.
“We have been able to come out with beautiful jewellery pieces that people really love at this exhibition.”
The Director of Business Development at Makems, further explained “what we do is unique to an individual.
“We do not repeat the design. So, if you buy any Makems jewellery piece, it is the only one that exists in terms of design.
“Overtime, people have come to know this and they love it also and they like coming for the exhibition.”
According to her, Makems works all year round to gather the best of locally-manufactured jewellery products, as well as some imported designs.
The company also brings people together at the exhibition to come and see the various designs that Makems has produced for the season, for them to purchase their favourite designs.
She also said: “As you can see, we sell imported jewellery pieces as well, but as you may have observed, most people would be at the stand for Nigerian-handmade jewellery products because they are more unique, more durable, and are very nice.
Adejare affirmed “this means, our locally-produced collection of jewellery appeals more to our clients.
“Why most people run from Nigerian-made products is literally because of the quality.”
The Director of Business Development explained that most times, people that do local content tend to compromise quality standards.
She, however, noted “what we have done at Makems is to ensure that what we have is of high quality even better than many of the imported jewellery, as the designs are nice and unique and meet the expectations of Nigerians across social divides.”
How affordable are Makems Jewellery pieces?
Speaking on affordability, Miss Adejare said because the products are priced in Naira, “you find out that it is easier for people to buy.”
She optimistically noted that Makems is targeting “exporting our locally-manufactured jewellery products in the long run, thereby helping Nigeria’s Naira-to-Dollar exchange to appreciate through local production of the fashion products and exports.”
She stated: “With what we have done at Makems, we have a lot of staff that we have employed.
“This also means we are creating employment opportunities for Nigerians across the value chain.
“We are also available online across social media platforms for online purchase of our products.”
Makems’ plan, she disclosed, is to become a household name as an indigenous jewellery-sourcing and production firm.
This is with a view to enhancing the government’s policy direction to deepen local content, improve value addition through offerings of durable, comfortable and affordable jewellery products in Nigeria in the next few years, Adejare added.Kindly Share This Story
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